The development of the Internet and other digital technologies have transformed marketing. For organisations, digital media and new technology platforms give the opportunity to expand into new markets, offer new services, apply new online communications techniques and compete in a global business’s environment.

 

Today, business people need to use digital marketing to realise their company’s full commercial potential. A management team or business owner that fails to understand the importance of digital marketing risks losing its business to competitors with lower costs, more experience, and better products, whereas an organization that engages in digital marketing focuses its resources and competencies on global market opportunities and threats.

 

In this Diploma in Digital Marketing, the learner will gain an understanding of the impact of digital marketing strategy on business and customers and learn how to effectively use digital marketing techniques and tools into decision-making in an organisation.

 

This digital marketing diploma course is suitable for a wide range of learners with a common ambition to play a leading role in developing and implementing a digital marketing strategy in an organisation.

 

CCT College Dublin Professional Certification confirms the successful completion of the Diploma in Digital Marketing course. Professional Certification supports career advancement through verification of upskilling. This programme does not lead to an award on the National Framework of Qualifications (NFQ).