Our Individual Giving: Major Gifts and Campaigns course recognizes that securing large gifts for your charity can be daunting but that confirming these is one of the best ways for non-profit organizations to maintain the valuable programs they offer. Even within a charity that integrates annual giving and event revenue, major gifts have unique, strategic circumstances that require networking and long-term relationships. With this individual giving course, develop the skills you need to be part of a modern non-profit's fundraising program. Learn how to research prospective major gift donors; prepare and execute individual gift asks with volunteers; develop a campaign as a fundraising tool; integrate estate giving as part of a cultivation process; and retain donors through effective stewardship, ethics, and accountability.