The course is focused around contemporary design practices and aims to enhance students’ theoretical and design thinking that underpins their awareness of professional design practice. The environment is also conducive to aiding the realisation of a personal creative vision. The diversity of the peer group will both challenge and engage each designer to articulate their concepts coherently, both in individual pursuits and those of a team-based setting, in written and digital forms. Each student will be encouraged to explore and take risks with static and moving imagery, sound and text while understanding and developing critical awareness of professional design practice. Students will take part in a live industry-led project to develop their knowledge and skills to respond to client and audience complexities and to develop entrepreneurship and foster professional links.

 

This one-year level 8 add-on is a natural progression for graduates of our level 7 BA in Graphic Design, or comparable level 7 graduates, offering the opportunity to engage in an innovative honours degree course. The course integrates theory and practice to prepare students for a career as graphic and digital designers in an industry which is in a constant state of innovation. It is designed to ensure that students are communicating creatively and strategically, acquiring the latest industry standard technical skills, and become capable of working across media platforms.