The graduate diploma in Digital Marketing and Analytics is aimed primarily at learners interested in acquiring a highly practical and applicable Level 9 qualification in Digital Marketing practice and strategy.

 

Digital Marketing permeates through every industry sector. Career progression in any organisation will therefore require graduates to have not only skills in their relevant fields but also the digital marketing skills to operate effectively in the modern workplace.

 

This programme is built on a multidisciplinary foundation, with a focus on data analytics, software implementation and marketing using new disruptive technologies and is set against the backdrop of the global nature of business in the 21st Century. The programme covers these key principles through addressing the impact of digital technology on the business and marketing functions of organisations; integrating social media tools into a marketing communications strategy and effectively using different forms of technology and analytical capacity in the development of an online global presence.