This module develops an understanding of entrepreneurial practice. It focuses on applying entrepreneurial practices and related skills to real world challenges for growth of new and established enterprises.

 

Module Content

Entrepreneurship as a practice, strategic thinking and mindset, opportunity identification, ideation, business model innovation, market research and analysis, funding, scaling strategies, organisational innovation strategies, sustainability for intrapreneurship and entrepreneurship.

Module delivery will combine lectures with practice-oriented experiential learning. The students will develop self-generated new venture or new product ideas, in parallel with case studies, guest speakers, and workshops.