Why Study / Key Benefits

• The Master of Marketing (MMktg) is a specialised taught master’s designed particularly as a conversion pathway for students who may come from a non-marketing academic background.
• It develops knowledge across foundational marketing, marketing strategy, consumer insights, marketing analytics and digital marketing.
• The programme has a strong practical orientation, including project and portfolio work, career-development activities and opportunities for additional certification.
• Students can develop skills relevant to digital strategy, content marketing, social media, SEO, marketing analytics, branding and consumer insights.
• The degree is suitable for students seeking to change career direction into marketing as well as students wanting advanced marketing expertise.
• UC states that internships and company-related projects can count towards study and help strengthen students’ CVs.

Programme Structure and Subjects / Topics

The current programme contains 180 points.

Compulsory marketing courses include:

• MKTG631 – Marketing
• MKTG632 – Marketing Analytics
• MKTG634 – Consumer Insights
• MKTG640 – Digital Marketing

Disciplines / Specialisations

The currently published major is:

Digital Marketing

Required courses:

• MKTG641 – Digital Marketing Strategy
• MKTG642 – Content and Social Media Marketing
• MKTG643 – Search Engine Success
• MKTG644 – Digital Marketing Analytics

The Digital Marketing major covers areas such as:

• Digital strategy
• Audience segmentation
• Competitive positioning
• Social media
• SEO
• Content marketing
• Email marketing
• Paid advertising
• Digital campaign analytics
• Data-driven marketing decisions

Programme Highlights

• 180-point specialist master's in marketing.
• Conversion-friendly programme for students from different academic backgrounds.
• February and July entry.
• On-campus Christchurch and online study options.
• Strong emphasis on digital marketing.
• Marketing analytics and consumer insights are core components.
• Practical project/consultancy experience.
• Digital Marketing major currently available.
• Industry-oriented content covering SEO, social media, content creation and digital analytics.
• Additional certification opportunities are highlighted by UC.
• UC's current Business School international page describes the programme as preparing students for digital strategy, marketing insights and brand impact.

Career Outcomes

UC identifies career opportunities across areas such as:

• Marketing Officer
• Digital Marketing Specialist
• Social Media Specialist
• Content Creator
• Brand Manager
• Marketing Analyst
• Marketing Insights Consultant
• Marketing Strategist
• Digital marketing roles
• General marketing positions
• Entrepreneurship / starting a business

The programme is particularly relevant to careers involving:

• Content creation
• Marketing strategy
• Consumer insights
• Analytics
• Branding
• Digital marketing
• Social media
• SEO
• Digital campaign management

Latest Updates / Special Requirements

• The Master of Marketing is a relatively new UC qualification, first introduced in 2025.
• UC states that additional major options may become available over time as the programme develops.
• The current published major is Digital Marketing.
• There is a current official UC duration discrepancy: the qualification page says 18 months full-time, while the Business School international page says 16 months/3 semesters. This should be confirmed with UC before making a study-plan or visa-duration decision.
• The programme can be studied online, but international students intending to physically study in New Zealand should ensure their enrolment and study mode satisfy Immigration New Zealand's student-visa conditions.
• The supplied IPU page is not a Master of Marketing source. It currently describes IPU's Master of Contemporary International Studies and says it is no longer accepting new enrolments.
• IPU's actual Master of Global Business page is a separate programme and should not be used to describe UC's Master of Marketing.

International Student Visa Requirements

For an international student studying the on-campus Master of Marketing in New Zealand, the relevant visa is generally the New Zealand Fee Paying Student Visa.

Immigration New Zealand currently states:

• Visa cost: from NZD$850
• Maximum stay: up to 4 years
• Processing: 80% within 8 weeks
• Students need an offer of place from an approved education provider.
• Students must demonstrate sufficient funds for tuition or have an acceptable scholarship/funding arrangement.
• Students must demonstrate sufficient living funds or have an acceptable sponsor.
• Acceptable insurance is required.
• Health and character requirements apply.
• Immigration New Zealand assesses whether the applicant genuinely intends to study.
• Students may need evidence showing their intention to leave New Zealand at the end of their authorised stay.