NZIE® — the New Zealand Institute of Education — is one of New Zealand’s most established digital marketing training providers and holds New Zealand’s first NZQA-approved digital marketing diploma. The Institute is recognised by NZQA as a Category 1 provider, which is the highest quality rating for teaching and learning in New Zealand.

 

The Diploma in Digital Marketing (Level 6) is designed to give you industry-relevant skills and practical experience that prepare you for real digital marketing roles or freelance opportunities — with a focus on current tools, platforms and strategies used by global businesses today.

 

Why Study Diploma in Digital Marketing (Level 6)?

Digital marketing skills are among the most in-demand job capabilities globally, with roles in content creation, analytics, SEO/SEM, paid advertising and social media strategy growing rapidly as organisations focus on digital channels. Studying this diploma helps you:

• Build job-ready digital marketing skills employers want.
• Learn from industry practitioners who bring real campaign experience into classes.
• Work on practical, project-based learning and develop a professional portfolio.
• Cover trending areas like AI, analytics, automation and campaign strategy.
• Earn a recognized NZQA qualification that can improve your global employability.

 

Programme Structure & Subjects

The diploma is made up of five main courses, each designed to build depth and breadth in digital marketing:

1. Digital Marketing Principles and Practice – core concepts, strategy basics.

2. Content Marketing & Media – storytelling, creation and optimisation.

3. Digital Design – visuals, branding, UX and design tools like Canva/Affinity.

4. Websites – basic web ecosystems, UX/UI and landing page skills.

5. AI Marketing & Automation – AI use in campaign optimisation and ethical considerations.

6. Email Marketing – segmentation, automation and strategy.

7. Social Media Marketing – community building, content and platform strategies.

8. SEO & SEM – search optimisation fundamentals and Google Ads strategy.

9. Data Analysis & Reporting – understanding analytics and deriving insights.

10. Professional Soft Skills – project management, presentations and industry teamwork.

11. Capstone Project – design and present a complete digital marketing campaign.

 

Highlights & What Makes NZIE Unique

• NZIE’s Diploma is co-developed with industry specialists and taught by practising digital marketers.
• The programme includes AI, automation and real campaign planning.
• Practical portfolio development helps with job applications and freelancing work.
• 86% of graduates are employed or using their skills in business or freelance work.
• Fully online learning means study flexibility — ideal for international and working students.
• NZIE provides student support, including academic and career guidance.

 

Career Outcomes

Graduates with this diploma commonly pursue roles such as:

• Digital Marketing Specialist / Coordinator

• SEO/SEM Specialist

• Content Creator / Manager

• Social Media Marketing Coordinator

• Email Marketing Specialist

• Digital Analytics / Reporting Specialist

• Freelance Digital Marketer

• Campaign Strategist

 

Visa Requirements for International Students

If you enroll full-time, you must apply for a New Zealand Student Visa. Key steps generally include:

• Receive an Offer of Place from NZIE
• Show proof of funds for tuition and living costs
• Provide English proficiency evidence
• Meet health and character requirements
• Show living arrangements (accommodation) and insurance

 

Latest Updates & Tips

• NZIE’s Diploma focuses heavily on industry tools and AI trends, helping you stay relevant as digital marketing evolves.
• Digital marketing is a rapidly growing field, with roles reported as top skills in demand on platforms like LinkedIn.
• Graduates leave with a professional portfolio and practical project experience that can make you job-ready.