This programme is designed for students who already hold a bachelor's degree, or who have substantial relevant experience, and want to develop a specialist qualification in marketing without undertaking another full bachelor's degree.

Key reasons to consider it include:

• Marketing specialisation at Level 7: The programme develops advanced marketing knowledge at a level equivalent to the final year of a business degree.

• Practical and applied learning: Students apply marketing principles to real organisational and business situations.

• Strong focus on strategic marketing: Topics include strategic marketing management, buyer behaviour and marketing research.

• Research component: Students complete an Advanced Business Project, supported by research-methods study and academic supervision.

• Elective flexibility: The programme permits a Level 7 business elective, allowing students to broaden their business knowledge.

• Career-development focus: NMIT specifically positions the qualification for people seeking promotion, broader skills, a career change or self-employment.

• Pathway opportunities: Graduates can progress to Level 8 postgraduate study or Level 9 master's-level study at NMIT or another institution, subject to admission requirements. 

• Marketing management

• Strategic marketing

• Marketing applications

• Buyer behaviour

• Marketing research

• Sales management

• Integrated marketing communications

• Services marketing

• International marketing

• SME marketing

• Brand management

• Customer experience

• Product management

• Marketing and sales management

• Product management

• Merchandising

• Services marketing

• Marketing research

• Brand management

• Customer service management

• Key account management

• Marketing Manager

• Marketing Assistant

• Customer Operations Specialist

• Customer Support Engineer

• Customer Experience Specialist

• Quality Programme Officer

• Online Communications Officer

• Digital Marketing Specialist

• Apply core business competencies such as critical thinking, decision-making, negotiation and problem-solving.

• Research and critically evaluate business information.

• Communicate business information effectively in written and oral formats.

• Select appropriate decision-making approaches for different business environments.

• Apply legal, sustainable, ethical and culturally appropriate business practices.

• Apply advanced marketing principles and concepts to real organisational problems. 

Disciplines / Specialisations

The qualification is specifically focused on Marketing.

Within the marketing curriculum, students can develop knowledge in areas including:

Career Outcomes

The qualification is designed to prepare graduates for marketing and broader business roles.

Latest Updates / Important Special Requirements

There are several important points for an applicant considering this course in 2026:

1. The programme remains live on NMIT's website.

2. The current international prospectus does not list the programme.

3. There is a study-mode inconsistency on the programme webpage.

4. July intake is specifically part-time only.

5. Recognition of Academic Credit may be available.