Spain has one of Europe's fastest-growing digital economies, with increasing demand for professionals skilled in digital marketing, e-commerce, online branding, data-driven marketing, and digital business management. Valencia is home to a growing ecosystem of technology companies, startups, digital agencies, and multinational businesses, making it an ideal destination to study digital marketing.

Reasons to choose this programme include:

• Official postgraduate programme in Digital Marketing & Commerce.
• Academic collaboration with the University of Valencia.
• Study in Valencia, an emerging European technology and innovation hub.
• Spanish language course (A1–A2) included.
• Industry-focused curriculum with practical projects.
• Internship opportunities with digital agencies, technology firms, and e-commerce businesses.
• Opportunity to work up to 30 hours per week while studying (subject to Spanish student visa regulations).
• International student support throughout the programme.
• Strong career opportunities in the rapidly growing digital economy.

Programme Structure / Subjects

1. Spanish Language Course (200 Hours)

Students complete Spanish language training (A1–A2), including:

• Everyday communication
• Professional workplace Spanish
• Business communication
• Cultural integration

2. Master in Digital Marketing & Commerce (600 Hours)

Core modules typically include:

• Digital Marketing Strategy
• Marketing Management
• Consumer Behaviour
• E-commerce Management
• Social Media Marketing
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Content Marketing
• Email Marketing
• Digital Advertising
• Branding and Brand Management
• Web Analytics
• Customer Relationship Management (CRM)
• Digital Business Models
• Marketing Research
• Mobile Marketing 

3. Digital Marketing & Commerce Specialization (150 Hours)

Advanced study areas may include:

• Performance Marketing
• Marketing Analytics
• Artificial Intelligence in Marketing
• Digital Innovation
• E-commerce Strategy
• Influencer Marketing
• Digital Customer Experience
• Omnichannel Commerce

4. Master's Final Project (TFM)

Students complete an applied research or digital marketing project that demonstrates strategic and practical knowledge in digital marketing and commerce.

5. Professional Internship

Students may undertake internships with:

• Digital marketing agencies
• Advertising agencies
• E-commerce companies
• Technology companies
• Start-ups
• Media organizations
• Retail businesses
• Multinational corporations

Disciplines / Specialisations

The programme develops expertise in:

• Digital Marketing
• E-commerce
• Online Business
• Social Media Marketing
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Digital Advertising
• Branding
• Content Marketing
• Marketing Analytics
• Customer Experience
• Digital Business Strategy

Programme Highlights

• Official postgraduate programme in Digital Marketing & Commerce.
• Delivered in collaboration with the University of Valencia.
• Certified by the Spanish Ministry of Education and Labour.
• 970 hours of academic and practical learning.
• Spanish language training included.
• Industry-focused curriculum.
• Practical digital marketing projects.
• Professional internship opportunities.
• Master's Final Project (TFM).
• International student support services.
• Opportunity to work up to 30 hours per week while studying (subject to Spanish student visa regulations).
• Excellent preparation for careers in digital marketing and e-commerce.

Career Outcomes

Graduates may pursue careers including:

• Digital Marketing Manager
• Marketing Executive
• Social Media Manager
• SEO Specialist
• SEM Specialist
• Content Marketing Manager
• E-commerce Manager
• Digital Advertising Specialist
• CRM Manager
• Brand Manager
• Marketing Analyst
• Performance Marketing Specialist
• Digital Business Consultant
• Growth Marketing Executive

Employment opportunities are available in:

• Digital agencies
• Technology companies
• E-commerce businesses
• Retail organizations
• Advertising agencies
• Media companies
• Start-ups
• Consulting firms
• Multinational corporations

Latest Updates / Special Requirements

Current programme features include:

• Two annual intakes (January and September).
• Spanish language course included.
• Industry-focused digital marketing curriculum.
• Professional internship opportunities.
• Master's Final Project.
• Student support services for admissions, accommodation, and visa guidance.
• Students may work part-time (up to 30 hours per week) while studying under current Spanish student visa regulations.
• Early application is recommended because places are limited and visa processing may take several weeks.

Visa Requirements

International students from outside the European Union generally require a Spanish Long-Stay Student Visa (Type D).

Typical visa requirements include:

• Official admission letter from the institution.
• Valid passport.
• Completed visa application form.
• Proof of sufficient financial resources.
• Comprehensive health insurance valid in Spain.
• Proof of accommodation.
• Medical certificate (where required).
• Police clearance certificate (where applicable).
• Passport-sized photographs.
• Payment of the applicable visa fee.