Why Study with ICHAS?

The MA in Work-Related Behaviour with Customer Relationship Management is designed for graduates of Psychology, business, humanities, health or social science who wish to enhance their own professional leadership and management skills to become organisational behaviour specialists and visionary leaders who can drive change and innovation to become customer-centric leaders.

 

Exploring the depths of organisation and personnel behaviour with a strong focus on customer relationships, students will learn to leverage data insight, communication techniques and how to use innovative technologies to optimise customer experience and drive business growth. 

 

Students will:

• Be equipped with the critical knowledge and skill to be able to understand the core dynamics of the approach.
• Strategise and exploit CRM for innovation and growth in the contemporary organisation.
• Develop your critical analytical skills and your understanding of the principles driving different research methods.