The AUT Postgraduate Diploma in Marketing is designed for students who want to quickly build advanced marketing expertise and prepare for leadership roles in modern marketing environments.

Key Reasons to Choose This Programme

• Industry-focused curriculum with practical marketing applications
• Learn current digital marketing and consumer trends
• Study in New Zealand’s business hub – Auckland
• Develop strategic marketing and analytical skills
• Flexible pathway toward a master’s degree later
• Globally recognised AUT Business School
• Practical learning with real-world case studies
• Strong emphasis on innovation and digital transformation

Programme Structure / Subjects Offered

The programme focuses on advanced marketing knowledge and strategic business understanding.

Main Study Areas

Subjects commonly include:

• Marketing Management
• Consumer Behaviour
• Market Research
• Marketing Strategy
• Digital Marketing
• Marketing Science
• Advertising and Branding
• Retailing and Sales
• Contemporary Marketing Issues
• Business Communication
• Marketing Analytics

Disciplines / Specialisations

The programme mainly focuses on:

• Strategic Marketing
• Digital Marketing
• Consumer Insights
• Brand Management
• Marketing Analytics
• Advertising and Communications

Career Outcomes

Graduates can pursue careers such as:

• Marketing Executive
• Digital Marketing Specialist
• Brand Manager
• Market Research Analyst
• Advertising Executive
• Sales and Business Development Manager
• Social Media Strategist
• Customer Insights Analyst
• Product Marketing Coordinator

Highlights of the Programme

• Internationally accredited business school
• Industry-connected curriculum
• Practical and applied learning style
• Strong employability focus
• Multicultural student environment
• Study in Auckland – New Zealand’s economic centre
• Pathway to higher postgraduate study
• Focus on modern digital marketing skills

Latest Updates / Special Requirements

Important Notes

• International students should apply early because visa processing can take time.
• AUT may require verified academic transcripts and English test scores.
• Some courses may have limited seats.
• Students should regularly check official AUT updates for intake availability and fee changes.

Student Experience Insights

Many students on public forums describe AUT as more practical and industry-oriented compared to theory-heavy universities.

Visa Requirements for International Students

International students studying this programme in New Zealand generally require:

• New Zealand Student Visa
• Valid passport
• Offer of Place from AUT
• Proof of tuition fee payment
• Evidence of sufficient living funds
• Medical insurance
• English proficiency proof