The AUT Master of Marketing is designed for students who want advanced expertise in modern marketing, digital strategy, consumer insights, and brand innovation.

Key Reasons to Choose This Programme

• Industry-relevant curriculum aligned with global marketing trends
• Strong focus on digital marketing and marketing analytics
• Learn from real-world case studies and applied projects
• Develop strategic and creative marketing skills
• Flexible study options for working professionals
• Internationally accredited business school
• Strong emphasis on innovation, design thinking, and consumer engagement
• Located in Auckland – New Zealand’s business and technology hub

Programme Structure / Subjects Offered

Students must complete 180 points including a major applied marketing project.

Core Courses

The programme includes subjects such as:

• Applied Business Research and Communication Skills
• Business Analytics: Understanding and Visualising Data
• Marketing Concepts and Tactics
• Market Intelligence
• Digital Marketing Architecture
• Marketing for Disruption
• Brand and Identity
• Creative Ideation and Innovation
• Strategic Digital Marketing
• Applied Marketing Project (45 points)

Disciplines / Specialisation Areas

The Master of Marketing develops expertise in:

• Strategic Marketing
• Digital Marketing
• Marketing Analytics
• Consumer Behaviour
• Brand Strategy
• Innovation and Creativity
• Market Intelligence
• Digital Communication
• Customer Engagement

The programme also emphasises:

• Data-driven decision making
• Responsible marketing
• Design thinking
• Disruptive marketing practices

Career Outcomes

Graduates can pursue careers such as:

• Marketing Manager
• Digital Marketing Specialist
• Brand Manager
• Market Analyst
• Customer Insights Analyst
• Strategic Marketing Consultant
• Business Development Manager
• Advertising Strategist
• Product Marketing Manager
• Social Media and Content Strategist

AUT highlights career pathways in:

• Marketing
• Sales
• Brand Management
• Business Development
• Market Analysis

Programme Highlights

Major Highlights

• Level 9 internationally recognised master’s qualification
• Industry-focused learning approach
• Strong practical and applied learning
• Real-world marketing project
• Digital marketing and analytics focus
• Flexible study structure
• Globally accredited business school
• Study in Auckland – New Zealand’s largest city
• Pathway toward doctoral studies

Latest Updates / Student Insights

Recent AUT Updates

AUT has published updated study planners for:

• March 2026 intake
• October 2026 intake

The programme continues to focus heavily on:

• Digital transformation
• Marketing innovation
• Consumer intelligence
• AI and data-informed strategy

Student & Community Insights

Recent discussions among AUT students mention:

• Strong practical learning opportunities
• Helpful networking events
• Growing importance of digital marketing skills
• Competitive but improving marketing job opportunities for skilled graduates

Visa Requirements for International Students

International students studying at AUT generally require a New Zealand Student Visa.

Common Visa Requirements

• Valid passport
• AUT Offer of Place
• Proof of tuition fee payment
• Evidence of sufficient funds for living expenses
• Medical/travel insurance
• English language evidence
• Health and character documents if required