Marketing is disrupted by digital development and transformation which highlights an increasing need for graduates in this area to have an in depth understanding of the role of digital, data analytics and measurement within the marketing function.

The BSc (Hons) Digital Marketing Apprenticeship course has been carefully designed to fit the study of marketing firmly into a social science context and provides core marketing skills such as consumer behaviour, research and digital analytics, creative advertising and media planning, channel and customer experience management and strategic product and brand management. You'll learn to gather relevant data, use digital tools and develop digital-led strategy appropriate for the contemporary marketing world. The academic programme is 3 years, including the End-Point-Assessment (EPA). Full completion of the apprenticeship course including the EPA qualifies you with a BSc (Hons) in Digital Marketing as well as a Digital Marketer Degree Apprenticeship Certificate issued by the IFA (the Institute for Apprenticeships).

After completing this apprenticeship, you will be eligible to apply for professional registration at associate grade for the Chartered Institute of Marketing and the Institute of Direct & Digital Marketing. BCS, The Chartered Institute for IT, will also recognise this apprenticeship for entry onto the register of IT technicians, confirming SFIA level 3 professional competence.