As an applied discipline which underpins company success, marketing stands on the cutting edge of those professions required to adapt to a constantly changing environment.  Digital developments have disrupted the marketing landscape and there is an increasing need for graduates in this area to have an in-depth understanding of the role of digital, data analytics and measurement within the marketing function. This degree has been carefully designed to fit the study of marketing firmly into a social science context and to prepare students for work in a dynamic, data-driven, online world.

 

This course educates you to be a professional, aware of and able to effectively respond to and thrive in such a turbulent environment, as well as practically apply digital marketing skills to a wide range of situations.

 

Our unique city campus in Southwark is in vibrant South London, putting you at the heart of the action! So, whether you live nearby, are commuting across London or from further afield, you can live, learn, and thrive in our buzzing Zone 1 location.

 

Today’s recruiters are searching for a mixture of general and industry-specific skills. To support this, we embed specialist knowledge such as marketing technologies and certifications, as well as the broader soft skills required. You can enhance your employability further by undertaking a placement year.