As an applied discipline which underpins company success, marketing stands on the cutting edge of those professions required to adapt to a constantly changing environment.  Products, services, methods of production, changes in trade agreements and treaties, financial instability, improvements in methods that can be used to reach customers, as well as changes in the ways customers shop, require the attention of marketers. Our Academic courses in this discipline, are carefully designed to not only provide you with current academic theory and thought, but also to prepare you for work in a dynamic, data driven, online world.

 

This course ensures you are aware of, know how to respond to and are able to thrive in such a turbulent environment. To do this, we build on existing academic and industry research and knowledge, as well as input form practitioners, keeping you ahead of changes in thought, behaviours and technology.

 

Today’s recruiters are searching for a mixture of general and industry specific skills. To support this, we embed specialist knowledge such as marketing technologies and certifications, as well the broader soft skills required. You can enhance your employability further by undertaking a placement year.