Develop the marketing expertise to make strategic business decisions, manage digital campaigns and understand buyer behaviour.

As part of this course, you'll:

• Gain specific knowledge of marketing ethics, corporate social responsibility and of the ethical and cultural differences between national markets, maximising your employability both in the UK and overseas
• Learn how to understand the thought processes behind every consumer purchase
• Develop sustainable marketing plans through the application of marketing principles, and explore how to do so in a highly competitive and increasingly global environment
• Analyse complex and multi-faceted problems from a range of natural, global and political settings to understand business and management behaviour and performance
• Explore a variety of marketing concepts, models and theories and relate them to the reality of marketing in practice
• Develop acumen in business management so you can oversee finance, economics, accounting and people
• Gain the practical experience needed to impress potential employers