Blend your passion for sport with business management expertise and real-world leadership skills.

 

As part of this course, you’ll:

• Examine key business areas, including marketing, finance, economics, enterprise, strategy and events management, and their relationship with sport
• Study digital analytics and gain key skills that support today's global businesses
• Learn about the increasing professionalisation of sport and investigate the requirements of governance
• Explore how the changing needs of the consumer have transformed sport into one of the most lucrative industries in the world
• Recognise and seize new and exciting opportunities in broadcasting, licensing and merchandising