As part of this marketing and advertising course, you’ll:

• Develop a comprehensive knowledge of the structures, concepts and processes involved in marketing, communications and advertising management
• Understand the changing landscapes organisations operate in, strategically and tactically, spanning: social, economic, financial, technological, political, sustainable, ethical and legal frameworks
• Learn to respond effectively to innovative ideas, adapt to changing circumstances, and address complex business, organisational and societal challenges with an open and critical mindset
• Study broader marketing areas such as creativity and digital strategy
• Understand how to use your communications expertise to build relationships with target audiences
• Learn how to support the achievement of business objectives and development through marketing and advertising management
• Have the opportunity to be mentored by experienced marketing practitioners