Stand out from the crowd
Add value to your existing undergraduate degree with this master’s qualification. You’ll develop key marketing skills and learn to generate innovative solutions to complex challenges faced in industry. 

 

As part of this course, you’ll:

• Gain a broad overview of marketing in the post digital era and understand how to use your knowledge to help steer businesses to success in a global economy
• Explore the psychological and sociological aspects of consumer behaviour
• Learn how to plan and implement effective communication campaigns
• Practise identifying the characteristics of successful brands, and understand techniques used to manage them
• Develop an understanding of the planning, implementation, and measurement of social media marketing campaigns
• Develop sophisticated skills and knowledge of a range of marketing metrics, with a focus on digital metrics
• Specialise in a marketing area of your choice for your Marketing Project to practise applying your expertise