Develop your skillset
Add value to your existing undergraduate degree and stand out from the crowd with this master’s qualification.

 

As part of this course, you’ll:

• Develop a specialist base of contemporary digital marketing knowledge which you’ll have the confidence to apply in a wide range of contexts
• Gain the expertise to research, design and implement effective digital marketing strategies to ensure organisations are competitive
• Learn to use an integrated blend of digital channels to reach and engage new audiences in today's challenging economic climate
• Build a detailed understanding of consumer motivations and habits, and develop skills in customer journey mapping
• Explore ways to increase brand loyalty and market share by using the latest digital technologies and platforms across all marketing channels
• Learn to identify the characteristics of successful brands, and understand techniques used to manage them
• Gain in-depth understanding of the planning, implementation, and measurement of social media marketing campaigns
• Develop sophisticated knowledge of, and develop skill in using a range of marketing metrics, with a focus on digital metrics
• Undertake a Marketing Project with a strategic and digital emphasis to practise applying your expertise