Promoting and marketing sport is a growing industry. You’ll develop as a dynamic sport marketer to prepare for an exciting career in this vibrant field.

 

As part of your course, you’ll:

• Gain insight into specific aspects of sport marketing in a changing global environment
• Discover how sport marketing contributes to the success of sports performers, teams, organisations, events and related industries
• Learn how to connect and interact with various audiences through broadcasting, branding, print and digital campaigns
• Analyse consumer behaviour
• Develop an understanding of media technologies and how they can be used to communicate with a target market
• Build skills in gaining sponsorship, writing press releases, event management, business planning, and setting up a small business