Effective advertising is persuasive, targeted, clever and original. When you study this course, you’ll not only learn how to bring creative ideas to life, but you’ll also learn about the business processes behind the scenes, such as planning, consumer research and managing campaigns.

 

You’ll hone your skills in idea generation, art direction, design, creative strategy and critical thinking. You'll also learn to use advertising and design effectively to drive business growth and development.

 

This major gives you the choice to expand your knowledge and skills in either brand management or copywriting.

 

The course is taught through authentic learning experiences that reflect real-world industry standards and practice, helping you transition to the workforce and begin an exciting career.

 

We also encourage you to enter student competitions run by industry bodies such as Design and Art Direction (D&AD), the Advertising Council of Australia and Perth Advertising and Design Club.

 

Advertising and Design is offered as part of the Bachelor of Design. You will be able to enhance your degree by selecting to study either two additional specialisations or one specialisation and four elective units to support your career goals.