This course is designed to enhance your marketing skills, preparing you for leadership opportunities on a global scale, such as marketing manager, brand strategist and digital marketing specialist.

With a strong emphasis on contemporary marketing theory and practice, this course will foster a deep understanding of consumer behaviour, market analysis, brand management, digital marketing and global marketing strategies.

Through a blend of theoretical knowledge and hands-on experiences, you'll sharpen your critical thinking and strategic decision-making skills. You'll engage with sector professionals through guest lectures and real-world projects, and have access to valuable industry tools such as social media management software and biometric tools for marketing research and analysis.

Our industry-driven approach to education ensures that when you graduate, you'll possess the expertise needed to confidently navigate the ever-changing landscape of the marketing industry.

Course structure

In this degree, you’ll take units in:

• strategic brand marketing business
• research methods digital and interactive marketing
• sustainable and societal marketing
• user experience design
• B2B services marketing.