The Graduate Certificate in Digital Marketing is ideal if you are looking to develop skills in the sought-after field of digital marketing.

In this course, you will explore the foundations of various digital channels, study digital strategies, tactics, and relevant analytics; and in doing so, you will learn about the tools of digital marketing and relevant theories behind using these tools to guide strategic decision making.

You’ll also learn about identifying and articulating critical customer groups, evaluating the fundamentals of effective SEO and SEM campaigns, and analysing social media marketing campaigns. You’ll have the opportunity to plan and implement an actual online marketing campaign and learn how data analytics is used to guide marketing decisions.

This course is also an entry point for further postgraduate qualifications, such as the Master of Marketing.