• Apply discipline knowledge to critically review, analyse, consolidate and contribute to evidence-based practice in creative advertising design
• Demonstrate cognitive and technical skills in both a broad understanding of design and with depth in creative advertising design
• Use and discern between a range of design technologies and media platforms in the production of creative advertising design-based solutions
• Demonstrate effective visual, spoken, written and technical communication appropriate to the creative advertising design discipline and apply effective self-directed learning skills
• Demonstrate personal awareness of a creative advertising design practice and sustain an engagement with contemporary practices, technologies and the creative industries
• Develop a predictive overview of future trends that will influence creative advertising design and creative advertising design practices
• Recognise the importance of social, ethical and cultural diversity and consider local and international perspectives in creative advertising design activities, studio practice and production
• Demonstrate how intercultural awareness and understanding impacts on personal and professional skills and on the ability to lead
• Work independently and collaboratively on creative advertising design projects and respond to project demands