• Identify, explain and apply the key disciplinary concepts and principles in professional writing and publishing
• Integrate theory and creative practice in the production and analysis of professional writing texts; conceive, develop and evaluate innovative modes of professional communication
• Access and evaluate the sources, authority and relevance of information, and synthesise key facts, themes and ideas in professional writing and publishing
• Effectively communicate ideas to a range of audiences, across a variety of media, genres, and purposes
• Use and evaluate a range of appropriate technologies to access resources, communicate effectively, and develop writing and research skills
• Use and reflect on disciplinary skills and knowledge to develop autonomous learning, and apply these insights to writing in a range of different professional contexts
• Acknowledge the interrelationship between local, national and global perspectives and the impact of this on professional writing and publishing
• Recognise and value the diversity of cultural knowledge and practices, taking care to represent these, where appropriate, in an ethical and professional manner
• Work independently and/or collaboratively to produce innovative, creative and ethical professional writing that is appropriate to a variety of professional and cultural contexts