• Apply broad discipline knowledge to a range of theoretical and practical business situations through research and practical application
• Think creatively and critically to generate innovative solutions to complex business and commercial problems
• Access, evaluate and synthesise relevant information from a range of organisational and external sources
• Communicate appropriately and effectively in professional and public contexts
• Apply technologies appropriately for a variety of commercial purposes
• Demonstrate initiative, responsibility and lifelong learning skills by applying critical reflection and active participation
• Describe global and cultural issues as related to the business area and their impact on local and international communities
• Demonstrate respect for human rights, cultural diversity and the particular rights of Indigenous Australians and highlight the importance and impact of cultural diversity on the interactions of commercial agents
• Show leadership, and employ ethical practice and professional integrity when working within a team and independently