Advertising is a creative, innovative, dynamic and fast-paced industry that demands more from graduates than ever before. 

This specialisation gives you the opportunity to learn about and meet industry players and to understand agency processes and roles. You will learn to apply advertising tools, techniques and strategies to drive effective communication that creates value for businesses and not-for-profit organisations. 

The specialisation offers an adaptive study structure, allowing you to choose from units that prepare you for the key business roles in an advertising agency and units that allow you to apply your communication skills to real industry projects.  

Your learning will be practical and industry-connected, with an internship opportunity with a top agency or industry client. It’s an opportunity to fast-track into the communications sector. 

The Business of Advertising is a powerful addition to any graduate’s skills, both within and outside of the business school. The skills you gain in terms of effective communication and influence are highly valued across a range of employment settings.