Psychology and Marketing

Psychology and marketing are a natural combination, reflecting the day-to-day challenges of the business world and the growing role of psychology in numerous aspects of commerce.

In this double degree course you will learn key concepts and theories in marketing and psychology and apply them to real-world situations. You’ll develop advanced knowledge of the human brain and acquire analytical methods to examine how culture, personality and lifestyle affect the behaviour of consumers.

You'll also learn how to analyse and interpret market research data using relevant technologies; and identify local, regional and global issues that affect business. You can enrol in the Business Internship unit in the final year of the course.

To become a registered psychologist after graduating you must complete a further year of psychology study and then two years of skills-based training.