Highlights

• Learn to develop tailored communications strategies with effective research. 
• Learn the most cutting-edge digital media skills, such as media analytics, social media management and data literacy. 
• Get credit for your degree by working out in the field. 
• Study at Australia’s #1 University for communication and media studies, four years running*.

Why choose this course?

Social media provides individuals and organisations with a powerful voice to build brands, tell stories, and change perceptions. Learning how to leverage these platforms to address organisation-based issues and cultivate sustainable relationships with different stakeholders has never been more critical. This major prepares you to deliver reputational and performance outcomes for clients. You will learn how to maintain effective relationships, build positive images, influence opinions, and development organisational identity. There is a particular emphasis through the School of Communication on fundamental communication skills, social media management, and digital analytics.