Program overview

• Transform into a marketing leader by mastering the skills and knowledge required to guide teams in creating impactful marketing campaigns.
• Become skilful in a variety of marketing channels and tactics, such as social media, email marketing, content marketing, and SEO.
• Study contemporary issues in marketing, international marketing, survey research, product and service innovation, and strategic marketing management
• Gain expertise in a wide range of consumer behaviour concepts, models, and marketing trends.
• Develop digital competencies and in-demand transferable skills in leadership, project management, strategic and analytical thinking, and effective communication.
• Be taught by award-winning academics and industry leaders who bring valuable real-world experience to the classroom.
• Complete this 2-year program in 1.5 years if you have a bachelor’s degree in business or a related field. See entry requirements for details.
• QUT Business School has been ranked number 1 in Queensland and number 3 in Australia for postgraduate studies in AFR’s BOSS Best Business School 2023 rankings.