Highlights

• This 2 year program can be completed in 1.5 years if you have a bachelor degree in business or a related field. See entry requirements for details.
• Hone your analytical, decision-making, communication and problem solving skills to advance your career
• Develop knowledge of strategic integration of public relations, advertising, promotion, direct marketing and personal selling
• Study advertising management, consumer behaviour, marketing management, public relations management and survey research
• Your knowledge and research skills are developed throughout the course and taken to an advanced level in the capstone unit, which can comprise a workplace experience project or business case project
• Prepares you for a career in consultancies, government or private sector organisations, working in publicity, event management, brand management, advertising or direct marketing
• QUT’s Business School has been ranked number 1 in Queensland and number 3 in Australia for postgraduate studies in AFR’s BOSS Best Business School 2023 rankings