Highlights

• Learn tradeable knowledge and strategic thinking to advance or change your career.
• Develop knowledge of strategic integration of public relations, advertising, promotion, direct marketing and personal selling.
• Study consumer behaviour and integrated marketing communication as core units and choose two of the following units: marketing management, public relations management and advertising management.
• Prepares you for a career in consultancies, government or private sector organisations, working in publicity, event management, brand management, advertising or direct marketing.
• Successful graduates receive 1 semester of credit (advanced standing) towards QUT's Master of Business (Integrated Marketing Communication) degree.
• Complete online or on campus in 1 semester (six months) full-time*
• QUT’s Business School has been ranked number 1 in Queensland and number 3 in Australia for postgraduate studies in AFR’s BOSS Best Business School 2023 rankings.
• Find out more at our upcoming Master of Business information evening event.