Highlights

• Learn to develop tailored communications strategies with effective research. 
• Learn the most cutting-edge digital media skills, such as media analytics, social media management and data literacy. 
• Get credit for your degree by working out in the field. 
• Study at Australia’s #1 University for communication and media studies, four years running*.

Why choose this course?

Social media provides individuals and organisations with a powerful voice to build brands, tell stories, and change perceptions. Learning how to leverage these platforms to address organisation-based issues and cultivate sustainable relationships with different stakeholders has never been more critical. This major prepares you to deliver reputational and performance outcomes for clients. You will learn how to maintain effective relationships, build positive images, influence opinions, and development organisational identity. There is a particular emphasis through the School of Communication on fundamental communication skills, social media management, and digital analytics.

Real-world learning

Tailor your studies to meet a specific career outcome or broaden your experience to create wider employment options. Opportunities exist for internships and work placements in a broad range of industry organisations. Students have completed placements with Queensland Investment Corporation, River Living, Flying Arts and Bare Publicity. 

Our lecturers have extensive real-world industry experience. Through them you'll learn about the theory and practice of public relations, dissect real case studies in public relations from around the world, and learn to use the most up-to-date tools and technologies in digital media analytics. 

Visit the student and graduate blog to find out more about what it’s like to study communication and where a QUT degree can take you.