n this course you will

• Combine creativity and analytical thinking to develop impactful advertising strategies that connect with customers and solve client problems.
• Develop digital competencies and in-demand transferable skills in copywriting, research, effective communication, problem solving, teamwork, networking.  
• Gain expertise in advertising, digital skills, copywriting, media planning, advertising management, planning and developing campaigns. 
• Learn firsthand from award-winning academics and advertising professionals working in the field.  
• Build your professional network with networking events, work integrated learning opportunities, guest lecturers and student conferences.