Summary

Engaging effectively with customers, partners and the community is vital for most organisations. Public relations and social media experts help drive an organisation’s strategic direction via campaigns executed across appropriate communications channels. Studying public relations and social media opens doors to a wide range of exciting careers, including public affairs and lobbying, integrated marketing communications, internal communications, event management and crisis management.

The Public Relations and Social Media major offers a wide selection of public relations, advertising and social media units that cover both domestic and international contexts. You’ll also have the opportunity to undertake units in areas such as web design, journalism and non-fiction writing. The range of units offered provides you with practical experience in public relations underpinned by a strong base in critical enquiry.

Key features

• Acquire theoretical knowledge alongside practical skills

   

  Develop a PR campaign and learn how to employ social media, web and internet-based communication tools.

• Develop industry-related knowledge

   

  Analyse and evaluate the relationships between PR and advertising, social media and web communication.

• Study theories that underpin public relations and social media

   

  Study key PR and social media theories and their application to real-world scenarios, as well as how to work with clients.

• Develop key skills in research, analysis and communication

   

  Learn to apply communications theories and skills to critique, write and present clear and persuasive arguments.