Summary

Designed in consultation with industry, the Master of Marketing takes a practical, applied approach to teaching and learning, and will enable you to work in a team, identify opportunities and creatively solve business problems. It will provide you with the knowledge, skills and professional attributes you’ll need to advance your career in the rapidly changing world of marketing.

Whether you’re an aspiring or experienced media professional, the Master of Media and Communications will give you the skills you need to expertly respond to the challenges associated with the changing mediascape in ethical and socially engaged ways. It focuses on digital production, distribution, and audience communication and engagement strategies, as well as on online journalism and media practices. Armed with such contemporary knowledge and skills, you’ll accelerate your career in fast-moving contemporary media and communications environments across the world.

Key features

• Implement creative marketing plans

   

  Expand your marketing knowledge and skills to design and implement creative marketing plans and strategies.

• Gain markets insights

   

  Access valuable tools to gain insights into markets, and acquire key knowledge to make informed decisions.

• Access our state-of-the-art high-tech digital newsroom

   

  Develop a deep understanding of convergent media, and learn how to apply it in a digital networked environment.

• Develop your own portfolio of practical work to show employers

   

  Build a portfolio of work, including articles, multimedia reports, podcasts, social media campaigns, videos and websites.