Summary

In today’s ultra-competitive market where customers have a huge variety of products and services to choose from – and access to extensive information to make decisions – companies are challenged to differentiate their offerings. In this evolving battleground, marketers have to be fully equipped with the necessary knowledge and tools to master the market.

Designed in consultation with industry, the Master of Marketing takes a practical, applied approach to teaching and learning, and will enable you to work in a team, identify opportunities and creatively solve business problems. It will provide you with the knowledge, skills and professional attributes you’ll need to advance your career in the rapidly changing world of marketing.

Key features

• Implement creative marketing plans

   

  Expand your marketing knowledge and skills to design and implement creative marketing plans and strategies.

• Gain markets insights

   

  Access valuable tools to gain insights into markets, and acquire key knowledge to make informed decisions.