Summary

In today’s competitive, globally connected and data-rich business environment, organisations increasingly rely on consumer and market insights to help spark innovation and inform strategic decisions. Insights provide deep understanding of relevant, actionable and previously unidentified market trends and consumer needs, beliefs, motivations and experiences. Marketers discover insights through the use of qualitative and quantitative methods, tools and analytic techniques grounded in advanced theoretical perspectives.

The Marketing Insights and Analytics major will equip you with the skills to help organisations gain valuable insights from market research – insights that allow them to anticipate future consumer needs, identify detrimental trends, forecast market conditions, gauge competition, make informed predictions and adapt to an ever-changing environment.

Key features

• Explore topics at the forefront of marketing analytics

   

  Study consumer behaviour, customer and media insights, marketing research, metrics, and qualitative and quantitative insights.

• Study in our state-of-the-art facilities

   

  Access our Finance Decision Lab and incubator, and participate in simulations and workshops.

• Undertake professional experiences with leading industry partners

   

  Gain practical skills while actively engaging with industry and enhance your career opportunities prior to graduation.

• Double your skills and employability prospects

   

  Undertake a double major to expand your options – marketing analytics combines well with economics, HR and international business.