Summary

Measuring performance is big business. Today, most of the world’s major companies employ business analytics to gain valuable business insights and get an edge on their competitors. Using data modelling and statistical analysis, business analytics allows companies to measure their past performance, improve efficiency, increase profits, innovate and make educated decisions that drive them forward.

The Business Analytics specialisation will provide you with a sophisticated understanding of information systems, data and change management, statistical analysis, forecasting and data visualisation. You’ll study applied predictive analytics, cybersecurity, governance frameworks, ethics and machine learning techniques. With advanced capabilities in business analytics, you’ll be geared to help your organisation develop innovative business solutions that drive competitive advantage.

Key features

• Discover how to exploit analytics to enhance business success

   

  Learn how to use business analytics to identify new business opportunities and enhance business operations.

• Develop advanced and integrated theoretical knowledge

   

  Learn how to apply creative and innovative strategies to evaluate, manage and resolve complex business analytics challenges.

• Augment your classroom learning with independent research

   

  Undertake an individual research project that allows you to apply what you’ve learned in the classroom to a genuine analytics issue.

• Study in our state-of-the-art facilities

   

  Access our Finance Decision Lab and incubator, and participate in simulations and workshops.