Business and Marketing

Why study Business and Marketing? With Business, you will explore everything from finance to management. With Marketing, you will explore social media, advertising, consumer and buyer behaviour, campaign planning, market research, strategy, data analysis, branding and digital marketing.

Business and Marketing is a great combination and a great option if you have a passion for both areas and want to keep your career options open. This double degree enables you to study complementary subjects to further enhance your employability, and develop broad business skills and specialist knowledge in marketing.

This course leads to two separate degrees:

  • the Bachelor of Business, and
  • the Bachelor of Marketing.

You will gain all the benefits of each degree course and be fully equipped to pursue a career in either field separately or to combine the two in your chosen work.