The Master of Marketing explores the motives of consumers during the purchase of products and services and how to use this research to make more effective marketing decisions.

 

Leading marketing academics will teach you how to identify customers to develop a competitive advantage by effectively positioning products in the market. Using promotional tools, you will learn to create and enhance a brand’s equity.

 

This master’s degree will ultimately enable you to develop and demonstrate specialised knowledge and skills in marketing, a field increasingly important for all types of organisations from commercial operations to the non-profit sector. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills.

 

Throughout the degree, you will be supported by our dedicated student support services built around your individual needs. Our student advisors, academic staff and careers consultant are available each week for advice and guidance.