Course summary

As a technology driven society, we are producing more data than ever before. Analytics translates this data into valuable insights that marketing professionals leverage to predict consumer behaviour, deliver targeted messaging using effective advertising channels for the desired target audience, and measure their return on investment.

These data insights are particularly valuable for digital marketing. Digital marketing is a multi billion-dollar industry that has been aggressively growing over the last 10 years. Digital marketing is about achieving marketing objectives using digital technologies including, social media, search engines, website content, mobile devices and applications.

The Graduate Certificate in Digital Marketing and Data Analytics will enable you to use digital technologies and various types of data to make informed and effective marketing decisions to achieve objectives. This degree combines marketing fundamentals, marketing research, digital marketing strategies and cutting-edge analytics techniques.

You will learn how to explore consumer insights using data analytics techniques from various marketing channels to maximise and optimise return on marketing investment. Using practical exercises and real-world examples, this course is designed to prepare you as a digital and data-driven marketer for the 21st century.

Upon successful completion of the Graduate Certificate in Digital Marketing and Data Analytics, you may enrol in the Master of Marketing and will be eligible for credit for the 4 subjects completed within the Graduate Certificate. If you meet the additional work experience requirements for the MBA, you will be eligible for credit for 3 subjects completed within the Graduate Certificate. Progression into other master’s programs offered by Sydney Business School may also be possible with some credit.