Course summary

Studying communications and business provides you with an understanding of the business and commercial environment including management, operations and marketing, accounting, economics and finance. You will be able to research, plan, execute and manage marketing campaigns and acquire skills in issue management, product publicity, crisis communications, and media relations.

The Bachelor of Communication and Media offers students a strong foundation in global communication and media industries. This degree has a focus on preparing students for global careers in digital and social media, visual communication design, journalism, screen media production, marketing, communication and advertising. Students will encounter key ideas in the study and practice of media and communications, and gain flexible and transferable skills that will prepare them for informed engagement with the changing world of global media culture. Throughout your degree you will develop a portfolio of works that develop and demonstrate your ability to apply theories into practice.

Today’s business environment is dynamic and complex. The Bachelor of Business degree provides core skills in many business functions as well as specialist knowledge in a chosen field. Throughout this degree you will have the opportunity to gain real-world experience and make professional connections, including the opportunity to participate in the Business Internship program.

What you will study

The Bachelor of Communication and Media offers five majors - Digital and Social Media, Visual Communication Design, Journalism, Global Screen Media and Marketing, Communication and Advertising. You will need to select one major to specialise in throughout the duration of your degree.

You will choose one major from the Bachelor of Business: Accountancy, Business Law, Economics, Finance, Financial Planning, Human Resource Management, International Business, Management, Marketing, Public Relations, Sport Marketing and Management, or Supply Chain Management.