Course summary

The Bachelor of Creative Arts - Bachelor of Communication and Media has a strong focus on the creative industries and encourages an understanding of how producers and consumers interact in a media-saturated world. UOW connects hands-on studio production with critical reflection. This degree will equip you with a diverse set of skills including critical and creative thinking and effective communication and problem-solving skills, all of which are required for high achievement in a range of careers. 

The Bachelor of Communication and Media degree offers students a strong foundation in global communication and media industries. This degree has a focus on preparing students for global careers in digital and social media, visual communication design, journalism, screen media production, marketing communication, advertising and PR. Students will encounter key ideas in the study and practice of media and communications, and gain flexible and transferable skills that will prepare them for informed engagement with the changing world of global media culture.

You will also become part of the creative industries, one of the fastest growing sectors in the world.  In Australia, over 600,000 people create a living from working in film; television and radio; writing and editing; recording and performing; advertising and marketing; design and visual arts; and architecture.  A Creative Arts degree equips you with a sound knowledge of contemporary arts, art theory and history within Australia and how that fits within an international context, reflecting on social, cultural and ethical issues.

What you will study

The Bachelor of Communication and Media offers five majors - Digital and Social Media, Visual Communication Design, Journalism, Screen Media Production and Marketing, Communication and Advertising. You will need to select one major to specialise in throughout the duration of your degree.

The Bachelor of Creative Arts involves the study of theory and practice-based work in the following major study areas: Creative Writing, Music, Visual Arts or Visual Arts and Design.