Course summary

The fields of marketing, communications and advertising deliver coordinated messages about products and services through many channels such as television, radio, social media, and experiential activities. They impact on a range of audiences, helping people make informed choices and influencing how they think, feel and consume products.

What you will study

You will learn how methods of communication, along with the use of different technologies, are integrated with our professional, social and political lives. You will address relevant global, economic and political issues affecting the media and communication industries. You will be able to research, plan, execute and manage marketing campaigns. You will acquire skills in issue management, communications technology, product publicity, crisis communications and media relations. This will prepare you for a career in advertising, public relations and corporate branding.

In addition to the core subjects and a major in Marketing Communication and Advertising,  there is also the opportunity to complete another major from the below list.  This will increase your knowledge and employability in the media and communication industries.

• Digital and Social Media
• Screen Media Production
• Journalism
• Visual Communication Design