Bachelor of Sport Management

Whether you’re an elite athlete, a casual competitor, or a keen spectator, you can turn your love of sport into a dream career with Bond’s sport-focussed degrees. This is the perfect chance to position yourself for a role at the 2032 Brisbane Olympic Games!

A Bachelor of Sport Management combines the core business fundamentals of management, marketing, negotiation, and human resources, with sports-specific skills in event management, sponsorship, public relations, governance, and sport law.

Studying Sport Management at Bond Business School is a dynamic, hands-on experience, working in small, personalised classes with teachers who know the business of sport from the inside. They don’t like being confined to the classroom any more than you do and will have you working on events, with local and national sport organisations, with high performance athletes and professional sporting teams.

You will get the best of both worlds as a Bond Business School student, with access to the Centre for Data Analytics, the Bond Business Mentoring Program and Transformer.

With Bond’s accelerated three-semesters-per-year timetable, you can complete the Bachelor of Sport Management in just 2 years (6 semesters).

Bond University’s Bachelor of Sport Management is designed and delivered by leading experts in sport, law, business, and public relations. You will be equipped with a strong foundation in contemporary business skills in addition to unique areas of sport-specific practices. Your subjects will focus on areas that include managing high-performance sport, sport governance, business strategies, sport law, event management, marketing, negotiation, finance, risk management, sport public relations, and organisational leadership.