Course summary

In the Digital and Social Media major, you will learn skills in digital media production, content development, social media curation and project design through ideas and practice. These real-world practical skills are backed up with high-level critical and creative analysis of emergent media phenomena.

Students will graduate as digital change-makers, with future-facing career options in social media management, digital content analysis, online campaign design, digital innovation and creative entrepreneurship.

The Bachelor of Communication and Media enables you to expand your career options by combining the Digital and Social Media major with one of four other majors in the degree: Screen Media Production; Journalism; Visual Communication Design; or Marketing Communication and Advertising. This is an ideal degree if you are interested in more than one area of media and communications and want a flexible future career path.

What you will study

You will study digital and social media, with a focus on the process of media development. From day one you will use a wide variety of technologies and platforms to test your ideas in projects defined and driven by you.

Our unique approach to learning through project development means that you will rapidly become skilled in innovation, prototyping, testing and practice through creative media approaches to real-world problems. You will learn how to create work that meets the needs of users and clients, and how to use feedback to grow your project potential.

At the same time, you will study the ethical, social and technological changes that are shaping digital media careers in Australia and overseas.

In addition to the core subjects and a major in Digital and Social Media,  there is also the opportunity to complete another major from the below list.  This will increase your knowledge and employability in the media and communication industries.

• Screen Media Production
• Journalism
• Marketing Communication and Advertising
• Visual Communication Design