The UNSW Master of Public Relations & Advertising is a two-year full-time postgraduate degree that will shape you into a well-rounded communication professional known for your creativity, innovation, and strategic thinking. 

Merging best practice theory and academic rigour with creativity and practical industry skills, the Master of Public Relations and Advertising is ideal for industry professionals seeking to gain knowledge and advance their career, as well as career-changers wanting to enter a vibrant and rapidly evolving industry.   

Key features

Understand the media industry
Mentored by academics who are leaders in the industry, you’ll acquire a versatile range of strategic communication skills, informed by an understanding of key trends, discourses, dynamics and patterns in global media and communications. 

The practical and creative approach of the program will be balanced by critical engagement with the growing influence of public relations and advertising, as you explore perspectives from cultural studies, media studies, and digital network studies. Most importantly, you’ll learn about past and current industry landscapes, as well as how to predict trends and shifts in the industry, preparing you to adapt and thrive professionally. 

Electives include industry-relevant subjects including Understanding Digital Cultures, Advertising Analytics, Understanding Contemporary Media, Advertising & Strategy and Writing for Media. 

Connections to facilitate hands-on experience
You’ll be supported and encouraged to undertake industry-focused projects and work-integrated learning opportunities. Our strong industry connections can help you undertake real-world learning through work experience and establish networks to boost your career. UNSW is also a leading university for entrepreneurial programs and facilities, giving you the opportunity to nurture unique, start-up aspirations. 

Explore the big issues
The School of Arts and Media also provides opportunities for study with experts in globalisation, political communications and climate change, preparing you to pursue a career that tackles some of today’s biggest challenges. This big-picture understanding will support your hands-on skills, empowering you to build ethical marketing communication strategies that influence the issues you care about. 

Why study this degree at UNSW?

• We rank in the global top 51-100 for media (QS World University Rankings 2023)
• Practice in state-of-the-art production spaces
• Adobe Creative Cloud subscription included from the day you start your degree for the duration of your studies
• Be supported by our diverse, open and inclusive Arts, Design & Architecture community.
• Learn through research-informed teaching
• Prioritise career success – UNSW won the Australian Financial Review’s Most Employable Students Award in 2023.
• Benefit from strong industry links and partnerships
• Access world-class alumni connections
• Join a global top 20 university (QS World University Rankings, 2024)