Overview

• Learn to use your digital skills to analyse, interpret and present data to inform marketing strategies and tactics.
• Develop the know-how, the experience and the insights to be able to operate in this fast-paced industry.
• As the focus and importance of big brands understanding the data that drives their customers increases, so too will the demand for marketers skilled in the area of understanding the data and making data-driven decisions and drive real business change.
• Explore topics such a consumer behaviour, developing marketing strategies, using analytics to inform marketing tactics, and understanding more about marketing tools and technologies.

Career outcomes

• Organisations increasingly require marketing graduates who can integrate marketing knowledge with digital analytics, to promote products or brands through digital channels such as search engines, social media, email, websites and apps.